Summer time Kolkata witnessed one of the most fascinating reality contest ever organized in eastern India. A Sawansukha Jewellers initiative, a CSR activity designer ki khoj earned grand reviews everywhere. In fact this was the first time that such a unique concept was given a concrete platform. Every other day we get to see various music competitions, acting competitions etc; however this time the hunt for the designers was a welcome change for the city of joy.
The Set Up: A seven weeks programme, designer ki khoj was all about facilitating aspiring talents and would be designers to make their dreams come true. The competition was segregated into three different categories fashion, jewellery and lifestyle. Also the fact that anyone above 15 years could participate in the contest drew a lot of attention and nearly 1600 forms were short listed. The challenge was to create something new and different! So well every body got going and amazing things turned out of the wackiest minds. Designing received a wider and deeper import altogether.
The procedure: Designer ki khoj was organized at two levels where a few selected; that is 45 of 1600 got a chance to directly converse with eminent personalities of fashion, jewellery and lifestyle industry in “ Meet the Mentor” session hosted at Conclave on 22nd July 2011.
This was more like a grooming session which was to help the participants understand their trade properly and give that little need perfection to their potentials. This was a prologue to the grand finale: Resurgent Bengal: Winds of Change where only 27 lucky finalists got the chance to present their designs to the jury comprising Agnimitra Paul (fashion designer), Shuva Prasanna (painter), Wasim Kapoor (artist), Kallol Dutta (fashion designer), Pankaj Parekh (Chairman of Gems Jewellery export Promotion Council) and Tanushree Shankar (danseuse).
The Results: The crowned winners of designer ki khoj were Swagatam Samanta, winner from Jewellery category; Neha More winner from fashion category; and Ankana Sarkar winner from Lifestyle Category.