Fashion trends may come and go but for Indian brides, traditional gold, diamond, Kundan-meena bridal jewelry would never go out of fashion. Warm yellow sparkling gold jewelry which is considered auspicious in Indian society continues to occupy centre stage in the latest reports of Indian bridal jewelry trends. Inventive designs popularized by Bollywood films are in the forefront this wedding season which is really witnessing a back to the past trend among buyers. Intricately crafted exquisite gold and Kundan-Jadau bridal jewelry pieces, that even last year was put on the back burner with brides opting for less extravagant more minimalistic western styles in diamond and lightweight jewelry, are back with a bang. This tremendous popularity of traditional jewelry crafts of India can be traced back to hit Bollywood movies of least few years like Chokher Bali, Parineeta, Laaga Chunri Me Daag and Jodha Akbar.
City and Bollywood: Kolkata bridal jewellery stores, that have been involved in creating designer jewellery pieces for many of the Bengali and Bollywood films in the past couple of years claim that Bollywood inspired jewelry labels are the hottest picks this wedding season. Be it the extravagant gold choker worn by Bipasha Basu in Sob Charitro Kalponik or Aishwariya Rai’s bejeweled comb from Chokher Bali or even the lightweight gold jewelry designed specially for Arpita Chaterjee in the film Ekti Tarar Khoje – each and every piece is a bestseller among the wedding shoppers thronging the bridal jewelry stores in Kolkata.
Back from The Dead: The ostentatious heavy Jadau set worn my Rani Mukherjee in Laaga Chunri Me Daag, Aishwariya and Madhuri’s exquisite jewellery collection from the opulent Devdas and the subtle sophisticated ornaments worn by beautiful Vidya Balan in Parineeta – they have all been designed and crafted by some of the best Kolkata bridal jewelers and have been much appreciated by the discerning public. Kundan Keshari, the intricate art of gemstone jewelry making where gold foil is inserted between gemstones and the mount and oldest form of jewelry craft of India is making a grand comeback as women wanting to recreate the royal look of Aishwariya Rai in Jodha Akbar seem keen on purchasing Kundan Jadau jewelry sets. Originally from Rajasthan and Gujarat, Kundan along with associated traditional crafts like thappa, ras rawa and Meenakari are staging a revival all thanks to style set of Bollywood actress and a leading jewelry brand in India.
The Dream Sequecnce: Opulent sets of epic Bollywood movies are the best set for showcasing the exquisite craft of traditional Indian jewelry styles for they truly reflect the extravagance and larger than life style of these forgotten arts. Every Indian girl grows up worshipping the dazzling beauties of the cine screen who are her style icons. Is it any wonder that on her wedding day she might dream of looking just like her favourite celebrity? Hoping to recreate the magic of cinema and capture that dazzling allure of stars on her wedding day, Indian brides are drawn towards Bollywood inspired bridal jewellery.